Arbonne unveils 5 new products!

Arbonne International, LLC (Arbonne) today introduced five new products to its growing line of personal care and wellness products. Inspired by nature, botanically-based and vegan-certified, the new Arbonne® products preserve and enhance the skin, body and mind for a comprehensive approach to beauty. Arbonne’s latest products include a new anti-aging ultra-hydrating day crème, fruit and chocolate nutrition bars, an Omega-3 vegan supplement, energy promoting fizz sticks and a limited-edition rainforest inspired eye shadow palette set. The products, which were announced today at Arbonne’s premier Global Training Conference, are available at arbonne.com or through an extensive network of Arbonne Independent Consultants.

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“Arbonne is committed to continuing our long-standing tradition of bringing to market incredible, effective and earth friendly solutions. We never compromise our principle of developing pure, safe and beneficial products and our product line incorporates more earth friendly packaging, resulting in a 50% material source reduction,” said Arbonne CEO Kay Napier. “Each of these new products adheres to our incredibly high safety standards, is inspired by nature while also integrating the latest in scientific innovation, and demonstrates exceptional performance. I am proud to welcome these five products that support daily needs … anti-aging skin care with SPF, an Omega-3 supplement, nutrition bars, energy fizz sticks and color cosmetics.”

Each new Arbonne® product is vegan-certified and formulated without animal products, animal by-products, gluten, parabens, formaldehyde-donating preservatives, PABA and the following petroleum-based ingredients: Benzene, Mineral Oil, Petrolatum, Phthalates and Toluene. Arbonne is cruelty free and does not test any product on animals.

Key Product Highlights:

• The Arbonne® RE9 Advanced® Extra Moisture Restorative Day Crème Broad Spectrum SPF 20 Sunscreen is compliant with Broad Spectrum Testing, and contains both UVA and UVB sun protection.
• The Arbonne Essentials® Nutrition Barsare made with pea and rice protein, which is more digestible than soy or whey.
• The Arbonne Essentials® Omega-3 Plus supplement is completely vegan, using vegetarian DHA derived from algae.
• The Arbonne Essentials® Energy Fizz Sticks not only provide a boost, but are also filled with antioxidants.
• Developed in collaboration with a certified makeup artist, the Arbonne® Cosmetics Treasure of the Rainforest Cosmetic Set includes a tutorial featuring six different looks.

Product Details:

Arbonne® RE9 Advanced ® Extra Moisture Restorative Day Crème Broad Spectrum SPF 20 Sunscreen

Uniquely formulated for drier skin, this ultra-hydrating crème features high concentrations of moisture-enhancing ingredients that support collagen, and protect and restore skin’s youthful appearance.

Active Ingredients: avobenzone 3.0%, octinoxate 7.5%, octisalate 5.0%, octocrylene 2.79%

Key Ingredients: algae extract, kudzu root extract, peptides

Skin Types: normal/dry

1.3 fl. oz., $50

Arbonne Essentials® Nutrition Bars

A healthy balance of protein, fiber, vitamins and minerals, our supplement bar satisfies hunger and helps boost energy.◊ Packed with 15 vitamins and minerals, it fills the gaps in your diet. Made with nutrient-rich quinoa and 9 grams of pea and rice protein, more digestible than soy or whey, the bar satisfies hunger faster and supports metabolism.◊ Simple, nutritious, and all wrapped up in a chocolate or fruit flavored bar.

Key Ingredients: Arbonne Protein Blend, fiber, vitamins, minerals, quinoa

Recommended for: balanced nutrition, boosting energy◊, supporting muscles.◊

10 bars, Chocolate or Fruit, $24 each

Arbonne Essentials® Omega-3 Plus

Clear vegan capsules filled with flaxseed oil and vegetarian DHA derived from algae, providing essential omega-3 fatty acids.

Key Ingredients: flaxseed oil, algal derived DHA

Recommended for: promoting general health and wellness, including mental acuity, eye health and memory function.◊

60 capsules/30-day supply, $40

Arbonne Essentials® Energy Fizz Sticks

High-energy fizz sticks help promote alertness and enhance cognitive performance◊ and also help promote endurance and enhance motor performance.◊ Contains antioxidants. Contains an adaptogenic blend combined with B vitamins and chromium to help boost energy.◊

Key Ingredients: green tea, ginseng, guarana, B vitamins

Recommended for: helping to provide a boost of energy and increase metabolism.◊

20 stick packs, Citrus or Pomegranate, $32 each

Arbonne® Cosmetics Treasure Of The Rainforest Cosmetic Set (Available April – July 2012)

Inspired by the Spring Summer 2012 runway trends, this limited edition cosmetic collection features an eye shadow palette of four vivid new colors inspired by nature including Waterfall, Passionflower, Bamboo and Earth. The set also includes a new lipstick color, Nectar, and an exclusive Arbonne designed handbag.

Key Ingredients: Eye Shadows - polypeptides, cucumber extract, mallow extract, vitamins A, C, E; Lipstick - wild mango butter, pomegranate extract, aloe barbadensis leaf extract, vitamins A, C and E

$98

◊These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About Arbonne International

Founded in Switzerland in 1975, Arbonne International, LLC, creates personal care and wellness products that are crafted with premium botanical ingredients and innovative scientific discovery. Delivering on the Company’s commitment to pure, safe and beneficial products, Arbonne’s personal care and nutrition formulas are vegan certified and adhere to a strict Purity and Safety Ingredient Policy. Arbonne® products are available at arbonne.com or through an extensive network of Arbonne Independent Consultants in the United States, Canada, Australia and the United Kingdom. Arbonne is a privately held company and is headquartered in Irvine, Calif. For more information, including ingredient information, please visit www.arbonne.com. Arbonne® is a registered trademark of Arbonne International, LLC.

5 Lies on Your Makeup Labels

Most of the claims on the front of makeup packaging mean absolutely nothing. Here's what you need to know to cut through the marketing jargon

"Oil free!"

"100 Percent Natural!"

"Long-lasting!"

Chances are you've seen these phrases on makeup labels -- and maybe you've even been persuaded to buy something because of one of these claims. Unfortunately, most of them don't mean much -- and even the ones that are technically accurate can be misleading.

That's partly because the FDA does not regulate what goes into cosmetics. And while there are guidelines for labeling, there's no review process in place. Most industry experts believe that's a good thing; if smaller brands had to jump through the FDA's countless hoops, most would never even make it to market, let alone succeed. But the lack of regulations also means that the responsibility then falls on consumers. It's our responsibility to see through the label lingo and understand what we're putting on our faces.

We talked to experts -- from dermatologists to manufacturers -- to find out what we really need to know when reading a makeup label. Most of the valuable information isn't on the front or anywhere in the product's name -- that's mostly marketing language created to get us to buy the product.

If you want to truly understand what goes into a formula, the list of ingredients is the best place to start -- and you may want to take a chemistry course before you begin. Here, we're decoding what the claims on makeup labels really mean to make it easier to understand what you're really putting on your skin.

Nobody really needs "oil-free"

Most people who are prone to breakouts are adamant about only wearing oil-free foundation and concealer because they think oil will make their acne worse. And now many beauty companies are making oil-free versions of just about everything -- even blush and eyeshadow -- to target these women. However, most dermatologists agree that having "oil-free" emblazoned across the label is mostly a marketing trick.

In fact, if you turn over your bottle of oil-free foundation, you may very well find oils on the list of ingredients. Companies substitute synthetic oils for natural versions in order to call the product oil-free -- and the irony is that many of the synthetic oils are actually more likely to irritate your skin.

"The key is looking for the word 'noncomedogenic' or 'nonacnegenic' on the label," explains Washington D.C. dermatologist Elizabeth Tanzi, MD. These terms indicate that the product will neither clog pores nor cause breakouts. While acne sufferers tend to avoid all oils, Tanzi stresses there are certain oils that are actually beneficial. Tea tree oil kills bacteria, and lavender oil is an antiseptic with anti-inflammatory properties.

Just because you see SPF doesn't mean you're safe

It's fantastic that so many companies are adding sunscreen to makeup -- we can all benefit from more daily SPF. But there are two very different kinds of sunscreen ingredients -- chemical and physical -- that work in opposite ways. Physical sunblock acts as a barrier on your skin to reflect UV rays. Meanwhile, chemical ingredients absorb UV rays and create skin-damaging free radicals.

"I'm a big advocate of physical sunscreens," says Tanzi. "My number one choice is zinc oxide, followed by titanium dioxide." If you're prone to breakouts, titanium dioxide may exacerbate them, but zinc oxide is an excellent choice.

Even if your makeup contains zinc oxide, you shouldn't rely on it as your only form of sun protection. Dermatologists recommend applying a teaspoon of SPF 30 or higher to your face -- and no one should be wearing that much foundation. The ultimate regimen is an antioxidant serum, followed by a teaspoon of sunscreen, and then a little makeup.

 "Natural" means nothing"   

"

Of all the confusion in the beauty aisle, organic and natural products might be the worst offenders. "FDA requirements say you only have to use 20 percent natural ingredients to say that a product is natural," explains Tyler Hanson, founder of Mineral Hygienics. "So the other 80 percent? Who knows?" If it's important to you that your makeup is truly organic, make sure the label specifies that the contents are "USDA-certified organic." And research the products through organizations like the Natural Products Association and The Campaign for Safe Cosmetics.

You may also want to consider whether or not natural is the best thing for you. "Just because something is organic or natural doesn't mean it won't irritate your skin," says Tanzi. "Lemon and orange oil are two of the most common irritants found in beauty products -- and that's true even if they're organic." If you have allergies, always do a patch test on the inside of your wrist before slathering an organic cream on your face.

"Anti-aging" ingredients don't really work 

So many makeup products are now calling out skin care benefits -- like anti-aging and anti-acne -- on their packaging. Unfortunately, smoothing wrinkles isn't as simple as adding a fine-line-fighting ingredient to a concealer.

"You can get anti-acne benefits from makeup that contains salicylic acid," says Tanzi. "But anti-aging ingredients? Not so much. And you're better off saving your anti-aging for nighttime anyway." (Many anti-aging ingredients are photosensitive and break down in sunlight.) While Tanzi recommends using makeup with built-in SPF to supplement your sunblock, she says that antioxidants in makeup aren't going to be particularly effective. "They're better delivered through a serum worn underneath your moisturizer," she says.

"Dermatologist tested" doesn't mean dermatologist endorsed

Just because a dermatologist tested a product doesn't mean that he or she liked the product. It's a semantic trick, and the phrase is basically meaningless